There are many selling techniques that Small Business are encouraged to use that feel more like manipulation than anything else. As a result, sales often feels like a chore or something you'd rather someone else do.
What if there was a way to make great sales and deliver Wins for everyone involved? All parties get something of value out of the transaction and want to work together more? It's possible and todays episode explores that.
Barry Moline is a longtime CEO with nearly three decades of experience leading teams and building organisational culture. His work with elected officials on behalf of trade associations taught him a lot about how persuasion plays a part in the process and how to use it ethically. He joins Charly to share how you can use ethical persuasion in your business to create wins for everyone involved:
✅ What does "Likeability" have to do with sales?
➡️ Does Authority and Testimonials really have an impact on the success of a sale?
⚡ Why Reciprocity is the key to a successful sale
⭐ Where techniques such as scarcity and consistency can go wrong
For small business owners, the value is in reaching an agreement that works for everyone involved and keeping the trust you’ll need the next time you work together.
Join Charly and Barry, and consider your next business conversation.
What would make the outcome worth saying yes to for everyone involved
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Music and Credits to:
Paradise Found is covered under Creative Commons.
“Paradise Found”
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
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Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
Is your software helping your business, or are you changing how you work to suit it? Default settings, updates and limitations can lead to changes in your processes that you never intended to make.
Sometimes changing the process is the right decision. Charly looks at how to make that call in today’s episode, including:
✅ Why your software can affect your processes
➡️ Why speeding up one step might negatively impact others
⚡ Whether you can access the information you enter
⭐ When it makes sense to change your process
Join Charly for today’s Mindset Monday to consider what you need from your software and how to judge whether it’s delivering for your business.
Where would you like your software to work differently?
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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Remote contractors can be a valuable part of your business, but how do you minimise the risks inherent with remote or offsite work?
An FBI warning about North Korean IT workers obtaining remote jobs under false identities raises some interesting questions about who has access to your business information and how much control you really have.
There are some practical lessons for small business owners here:
✅ Who's actually using the devices your contractors work on?
➡️ Are your security measures limiting the damage if someone gains unauthorised access?
⚡ Could your contractors be using tools that put confidential business information at risk?
⭐ What happens to their access when their role changes or they leave?
With the right safeguards in place, you can minimise the risks of remote work while still enjoying the benefits of working with offsite contractors.
Join me for this Firewall Friday discussion about remote contractors, security and protecting your business information.
Book a Free 30 minute ...
Do you manage a Facebook page? Meta might require you to turn on Advanced Protection to keep managing it.
Some people have had difficulty enabling the protection, though.
Today's episode explores this.
✅ Why Advanced Protection might be needed
➡️ Where do you turn it on?
⚡ What could go wrong during setup?
⭐ What can you try if it won’t complete?
For your business, there’s value in understanding both the security requirement and the problems that might arise.
Have you been asked to enable Facebook Advanced Protection, and how did it go?
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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...