Ask Charly Leetham
Science & Tech • Business
Our goal is to assist small to medium business owners use the power of the Internet as an avenue to market their organisations in an appropriate and cost-effective manner.

We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.

We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
Interested? Want to learn more about the community?
August 11, 2026
Have You Got Affiliate Marketing Wrong? with Alex Standiford (E39,S2026)

You don't need a thousand affiliates. You need the right ten.

Charly sits down with Alex Standiford, founder of Siren Affiliates, to talk about what happens when you stop chasing every possible affiliate and start building real partnerships instead. Alex explains the shift that changed the way he grows his own business, and why it might be exactly what your marketing is missing.

In this episode, Charly and Alex discuss:
✅ Why more affiliates does not mean more sales
➡️ The difference between an affiliate and a true partner
⚡ How the big commission platforms quietly cost you money
⭐ What a successful partnership program actually looks like in practice
✅ The one question to ask before you approach anyone about working together

If you are ready to rethink how you find the people who grow your business, this one is for you.

Website: https://www.sirenaffiliates.com
Podcast: http://partnership.fm/
X: https://x.com/AlexStandiford
LinkedIn: https://www.linkedin.com/in/alexstandiford

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)


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Music and Credits to:
Paradise Found is covered under Creative Commons.
“Paradise Found”
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
https://incompetech.com/music/royalty-free/licenses/

https://rumble.com/v7e15y8-have-you-got-affiliate-marketing-wrong-with-alex-standiford-e39-s2026.html

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What else you may like…
Videos
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February 22, 2024
Remembering All The Things - Daily Dose Of Business Inspiration (2024/47)

Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?

00:05:41
February 21, 2024
Practice The Pause - Daily Dose Of Business Inspiration (2024/46)

It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.

00:03:54
February 20, 2024
Setting Boundaries Is Good For Business - Daily Dose Of Business Inspiration (2024/45)

Boundaries are important in life. Today we look at what that means in business.

00:04:34
August 12, 2026
Which PDF Editor Can Replace Adobe Acrobat? (2026/754)

If you are looking for a cost effect PDF reader and editor, PDFGear is an excellent candidate to consider. I've been on the search for a replacement for my Adobe subscription and this one can highly recommended - I can see why.

Today I walkthrough PDFGear showcasing:

✅ Where to download it and the platforms it covers
⚡ What the interface looks like on first open and how to clear your recent files
⭐ The context menu options, from merge and split to compress, insert, delete and extract pages
❗ Additional features available

I think this is a lovely, lightweight, application that does the basics well. What do you think?

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)


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August 10, 2026
How Do Small Business Owners Avoid Costly Mistakes (2026/753)

In Episode 741, I shared that businesses often implement solutions or buy products and services before they know the shape and size of the problem they're trying to solve. That's were things get expensive and the question that was left was: can getting it wrong be made less expensive?

Charly thinks it can and this episode addresses just that:

✅ Why you don't know what you don't know

➡️ The one question you need to keep asking as you roll out a new project

⚡ The real costs in choosing a solution

⭐ Why building the smallest thing you can might save you thousands

What's your experience when rolling out new projects?

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)

https://rumble.com/v7dyy0m-how-do-small-business-owners-avoid-costly-mistakes-2026753.html


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August 07, 2026
Can You Trust a Hacked File’s Date? (2026/752)

When investigating a security breach, it’s best not to rely on the date of a compromised file. That date may not be the “source of truth” you think it is and it may derail your investigation.

There’s a number of reasons for that and Charly covers that in today’s episode:

✅ Why you can’t rely on the date of the file
⚡ Why a suspicious looking file date still may not confirm anything
⭐ What actually protects your site from compromise

You can’t ignore the file, but you certainly can’t trust it. What do you think?

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)


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