We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.
We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
You don't need a thousand affiliates. You need the right ten.
Charly sits down with Alex Standiford, founder of Siren Affiliates, to talk about what happens when you stop chasing every possible affiliate and start building real partnerships instead. Alex explains the shift that changed the way he grows his own business, and why it might be exactly what your marketing is missing.
In this episode, Charly and Alex discuss:
✅ Why more affiliates does not mean more sales
➡️ The difference between an affiliate and a true partner
⚡ How the big commission platforms quietly cost you money
⭐ What a successful partnership program actually looks like in practice
✅ The one question to ask before you approach anyone about working together
If you are ready to rethink how you find the people who grow your business, this one is for you.
Website: https://www.sirenaffiliates.com
Podcast: http://partnership.fm/
X: https://x.com/AlexStandiford
LinkedIn: https://www.linkedin.com/in/alexstandiford
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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Music and Credits to:
Paradise Found is covered under Creative Commons.
“Paradise Found”
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
https://incompetech.com/music/royalty-free/licenses/
Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
A system can handle routine work every day and still leave your business struggling when something goes wrong.
A duplicate payment, an unusual refund or a failed connection between systems can interrupt the usual process. That’s when you find out how much your technology can help your team recover:
✅ Why routine success can give you a false sense of reliability.
➡️ What staff need to know before they can finish interrupted work.
⚡ Why a single exception may take longer to fix than the original transaction.
⭐ Why rare problems can become a regular cost as the business grows.
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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Your website can be secure, fully updated and working exactly as expected, while code from a trusted supplier puts your visitors at risk.
That’s what happened when an exposed API key allowed Brevo, the service behind marketing forms, website tracking and customer chat on more than 100,000 websites, to be compromised. Visitors loaded the attackers’ code directly into their browsers, and anyone logged into WordPress as an administrator faced an additional risk.
Charly discusses the compromise and what business owners should consider
✅ What do you do need to think about when a compromise occurs?
➡️ What you need to do if a supplier causes a compromise on your site?
⚡ Can you keep your website safe?
If your website uses externally provided apps, forms, chat, tracking or plugins, you’re trusting more than your own website security.
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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...
Do you use your AI Chat as a glorified search engine? Many of us do because it's an effective way to collate data and analyse it. What happens when you ask for information, your AI "interprets" the request differently and presents you with a confident answer?
That's what Charly discusses in todays episode.
✅ A confident answer can still be answering the wrong question
➡️ The shortlist may have been narrowed before you ever see it
⚡ Checking what the AI searched for can be as important as checking its answer
When you ask AI to search the web, how certain are you that it’s searching for what you asked? The answer may look convincing, yet the search behind it can take your request somewhere you never intended.
There's an interesting lesson here for Business Owners.
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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