We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.
We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
You don't need a thousand affiliates. You need the right ten.
Charly sits down with Alex Standiford, founder of Siren Affiliates, to talk about what happens when you stop chasing every possible affiliate and start building real partnerships instead. Alex explains the shift that changed the way he grows his own business, and why it might be exactly what your marketing is missing.
In this episode, Charly and Alex discuss:
✅ Why more affiliates does not mean more sales
➡️ The difference between an affiliate and a true partner
⚡ How the big commission platforms quietly cost you money
⭐ What a successful partnership program actually looks like in practice
✅ The one question to ask before you approach anyone about working together
If you are ready to rethink how you find the people who grow your business, this one is for you.
Website: https://www.sirenaffiliates.com
Podcast: http://partnership.fm/
X: https://x.com/AlexStandiford
LinkedIn: https://www.linkedin.com/in/alexstandiford
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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Music and Credits to:
Paradise Found is covered under Creative Commons.
“Paradise Found”
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
https://incompetech.com/music/royalty-free/licenses/
Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
If your web developer needs access to your Google Search Console, don't give them your Google account login. Best practice is to give them access to Google Search Console using their Google account.
Charly walks through the settings so you can:
✅ Add a team member using their own Google account.
➡️ Choose the permissions they need without handing over ownership.
⚡ Change or remove access if their role changes or they leave.
If you’ve given someone access before, would you know where to check what they can still see?
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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LinkedIn: ...
AI search is changing how people find your business, and keeping up can feel a lot like the early days of SEO. The advice keeps changing, measuring results is still a challenge, and you’re left deciding where to spend your time and marketing budget.
Nicole Baker has spent more than 30 years helping businesses adapt to changes in how people find and choose them. She joins Charly to discuss the Wild West of AI search and some questions worth asking:
✅ Do good SEO practices still matter?
➡️ Are reviews and mentions really that important?
⚡ What’s the Reddit effect?
⭐ How can businesses take advantage now?
Listen in, then share your experience in the comments: are you using AI search to find businesses, and how do you decide which recommendations to trust?
Connect with Nicole
Website: bakerstrategylab.com
LinkedIn: @nicolebakerpdx
Instagram: @bakerstrategylab
Facebook: @bakerstrategylab
YouTube: @bakerstrategylab
TikTok: @bakerstrategylab
Book a Free 30 minute Breakthrough Session: ...
Your business automations keep things moving without needing your attention every day. If one stops while you're away, could someone else pick up where you left off?
Getting ready for the Christmas break includes thinking about those background processes. In today's Mindset Monday, Charly considers a few things that can be overlooked while everything is working.
✅ Knowing who "owns" the automation matters
➡️ Why removing a user may stop automations
⚡ Why documentation matters
⭐ Practical steps to take now
There's plenty here to consider before taking time away from your business, with a starting point that doesn't require documenting everything before Christmas.
Which automation would cause you the most trouble if it stopped working? Join Charly to think through what someone would need to help.
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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