We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.
We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
Many business owners struggle with sales because they try to serve everyone and end up competing on price alone. The key is narrowing your focus to attract the right customers who value your expertise and are willing to pay for it.
In this episode, Charly covers:
✅ Why narrowing your niche helps you charge more and attract better clients
📌 How to build and transfer trust through testimonials, Google reviews, and personal branding
🔗 The "sell today, educate tomorrow" approach that stops you from overwhelming prospects
🛡️ Why AI should speed up existing processes rather than create new ones you do not need
Guest: Matthew Whyatt helps software and SaaS businesses codify their sales and marketing processes so they can scale beyond referrals.
Connect with Matthew:
LinkedIn: https://www.linkedin.com/in/matthewwhyatt/
Website: techtorque.com.au
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Music and Credits to:
Paradise Found is covered under Creative Commons.
"Paradise Found"
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
https://incompetech.com/music/royalty-free/licenses/
https://rumble.com/v74ktxu-matthew-whyatt-on-selling-more-to-the-right-people-s2026e35.html
Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
If you’re bringing in extra help over Christmas or changing how work gets done while people are away, what happens to the information your business handles? An arrangement that keeps work moving can potentially expose customer details and confidential business information to unauthorised people.
✅ What access and data are you handing over along with the work when someone steps in for Christmas?
➡️ Why does an email forward matter?
⚡ What does your automation keep after it’s finished its job?
⭐ What should you do when you return from a break?
If you’re making arrangements for the break, join Charly for Firewall Friday. What precautions are you taking with your automations over Christmas?
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
Follow us:
Locals: https://askcharlyleetham.locals.com
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YouTube: https://youtube.com/askcharlyleetham
...
Getting ready for the Christmas holiday break? The automated response when someone submits an enquiry from your website can perform a vital function in setting expectations and conveying holiday information.
Charly’s preparing holiday notifications in Gravity Forms for today’s Walkthrough Wednesday.
➡️ What do you need to convey in the message?
⚡ How do you add multiple notifications in Gravity Forms?
⭐ When should you get the messages ready?
✅ Who can make the changes?
Get organised now before business takes off.
Have you started your festive season plans yet?
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
Follow us:
Locals: https://askcharlyleetham.locals.com
Rumble: https://rumble.com/askcharlyleetham
Odyssey: https://odysee.com/@askcharlyleetham:4
YouTube: https://youtube.com/askcharlyleetham
Facebook: https://www.facebook.com/askcharlyleetham
Twitter: https://twitter.com/yourbizmgr
Instagram: ...
Could your small business win work with a large company or government? Being good at what you do matters, but a prospective buyer also wants to know they can depend on you.
Bronwyn Reid, business mentor and author of Small Company Big Business, joins Charly to discuss what it takes to become that supplier. Drawing on nearly 30 years of supplying larger organisations through her environmental services business, Bronwyn shares some hard-earned lessons:
✅ Why a bigger buyer might see risk where you see great service.
➡️ What’s worth preparing before a contract catches your eye.
⚡ Where smaller businesses can find opportunities they might otherwise overlook.
⭐ Why competing for work doesn’t rule out working together.
A larger contract could bring more consistent income, but is your business ready to take it on?
Join Charly and Bronwyn for a conversation about closing that gap, including the work involved and where to find help.
Connect with Bronwyn
Website: https://bronwynreid.com.au
Facebook: ...
