Wondering whether to use a subdomain (like blog.mysite.com) or a subdirectory (like mysite.com/blog) for your blog, store, or support portal?
In this episode, Charly explains the difference — and why it matters for SEO, branding, and user trust. He also reveals a clever WordPress setup tip that improves site security and makes updates easier.
📌 In this episode:
✅ When to use subdomains vs. subdirectories
✅ Why subdirectories boost SEO authority
✅ How subdomains can complicate analytics and trust
✅ The smart way to install WordPress in a separate folder
🛡️ Security benefits of clean file structures
🔗 Real-world examples from Google, Shopify, and Charly’s own site
Understanding these differences can save you hours of SEO cleanup and boost your site's performance from day one.
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Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
Are you worried that artificial intelligence is about to take over the world and replace your job? Before you panic about the robot uprising, you might want to see what happens when you ask AI to play chess against itself.
In this episode, Charly covers:
✅ Why purpose-built chess computers like Deep Blue and AlphaZero mastered chess decades ago, yet large language models struggle with basic rules
📌 How ChatGPT moved a pawn backwards, which breaks the fundamental rules of chess and demonstrates AI's pattern-matching limitations
🛡️ The hilarious moment Google Bard hallucinated a chess piece into existence and confidently claimed checkmate with a knight that never existed
✅ Why AI is brilliant for drafts, summaries, content generation and repetitive tasks, but should never be trusted to make decisions or reason through problems
📌 How Charly uses AI tools like ChatGPT and Claude to save hours every week on social media posts, whilst still quality assuring every output
🛡️ The practical approach to AI ...
With the Australian under-16 social media ban now in effect, many users are concerned about losing access to their accounts and all the content stored within them. Whether you are worried about new regulations or simply want to protect your business data, knowing how to export your Facebook information is essential for every business owner.
In this episode, Charly covers:
✅ How to access Facebook's export settings through Account Center
📌 Step-by-step process for downloading your personal profile data
🛡️ Backing up your Facebook business page separately
📌 Choosing the right format (HTML vs JSON) and media quality settings
✅ Managing large download files and storage requirements
🔗 Why regular backups every few months protect your business
LINKS:
Book Your Free 30 Minute Breakthrough Session: https://askcharlyleetham.com/book-me
(Only 1 per person!)
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Small businesses face cyber security challenges that extend far beyond installing antivirus software. Many business owners believe cyber security is solely an IT problem, but data breaches, social engineering attacks, and compliance requirements create serious legal and financial risks that can destroy a business overnight.
In this episode, Charly covers:
✅ Why cyber security must be treated as a business priority, not just an IT concern
📌 Understanding data governance and protecting your business information supply chain
🔗 The rising threat of data poisoning, deep fakes, and social engineering targeting executives
🛡️ Practical steps for validating the information your business relies on for decisions
✅ How to implement incident response planning before a crisis hits your business
📌 Why compliance requirements are creating new legal risks for small businesses across all industries
Steven Wright brings over 30 years of technical expertise, 50+ patents, and recognition in the NC State ECE Hall of ...