Social media might feel like the best place to grow your business — but what happens when the platform changes the rules or disappears overnight? In this episode, Charly unpacks why your website should be your true digital home, not just an afterthought.
📌 You’ll discover:
✅ Why social media is risky “rented land” for business content and customer data
✅ The long-term benefits of owning your website and controlling your messaging
✅ How SEO and email signups create stability and direct reach
✅ Tips to repurpose social posts into evergreen website content
✅ A smart strategy to balance both website and social for sustainable growth
🔗 Treat your website as the hub — social media is just the spokes.
🛡️ Protect your digital business by investing in what you truly own.
📢Join the discussion in my community: https://askcharlyleetham.locals.com
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Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
Heading into the holiday period without confirming your critical systems are working creates unnecessary risk. Discovering your website is down, your payment processor has stopped working, or your contact forms are routing to deleted email addresses whilst you are trying to enjoy time off forces stressful emergency responses. Running systematic tech checks now means you can actually take your break knowing your business systems will function reliably without constant monitoring.
In this episode, Charly covers:
✅ Setting up website uptime monitoring and email delivery verification
📌 Testing payment systems, contact forms, and automation workflows
🔗 Creating proper backup systems with off-site storage before you leave
✅ Checking SSL certificate expiration dates to prevent website errors
📌 Ensuring team members have appropriate access to critical systems
🛡️ Configuring auto-responders, email forwarding, and calendar blocks
Small oversights compound during holiday periods when response times are ...
Heading into the holiday period without confirming your critical systems are working creates unnecessary risk. Discovering your website is down, your payment processor has stopped working, or your contact forms are routing to deleted email addresses whilst you are trying to enjoy time off forces stressful emergency responses. Running systematic tech checks now means you can actually take your break knowing your business systems will function reliably without constant monitoring.
In this episode, Charly covers:
✅ Setting up website uptime monitoring and email delivery verification
📌 Testing payment systems, contact forms, and automation workflows
🔗 Creating proper backup systems with off-site storage before you leave
✅ Checking SSL certificate expiration dates to prevent website errors
📌 Ensuring team members have appropriate access to critical systems
🛡️ Configuring auto-responders, email forwarding, and calendar blocks
Small oversights compound during holiday periods when response times are ...
Customers assume your website information is accurate. When your site displays standard operating hours during holiday closures or reduced schedules, you create frustration, damage trust, and risk negative reviews. People arrive at closed shopfronts, encounter unanswered phones, or receive no email responses because they relied on outdated website information. Automating your holiday hours across all touchpoints prevents these problems whilst saving you from last-minute scrambles.
In this episode, Charly covers:
✅ Where to update holiday hours for maximum visibility and impact
📌 Automating schedule changes on WordPress, Shopify, and Squarespace sites
🔗 Using Google Business Profile to update maps and search results automatically
✅ Coordinating auto-responders, voicemail, and contact form messages
📌 Scheduling announcement banners to display and remove automatically
🛡️ Planning welcome-back messages now to save time when you return
The consequences of incorrect business hours extend beyond ...