We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.
We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
Feeling overwhelmed by SEO advice? Charly strips it back to the essentials in this episode, explaining exactly what you need to do (and avoid) to help your website rank — without falling for spammy tricks or getting penalized.
📌 You’ll discover:
✅ Why metadata like site title and description still matter
✅ The best WordPress SEO plugins Charly recommends
✅ How to pick and place keywords naturally in your content
✅ Why backlinks can help — or harm — your ranking
✅ How to write content that both humans and search engines love
🛡️ Charly also shares his golden rules, including the 1 keyword per 100 words tip and how fresh content boosts your rank faster than gimmicks.
📢Join the discussion in my community: https://askcharlyleetham.locals.com
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Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
Website speed scores can feel like a tech report card — but do they really matter? In this episode, Charly unpacks what those numbers from Google PageSpeed, GTMetrix, and others actually mean, and why obsessing over them might not be worth your time.
📌 Here’s what you’ll learn:
✅ What speed test tools measure (and what they don’t)
✅ Why results vary wildly between tools and locations
✅ The difference between synthetic scores and real user experience
✅ How caching and CDNs skew speed results
✅ Why chasing a perfect score can be a waste of time
🛡️ Charly also shares a real client story where speed optimization delivered minimal metric gains but huge improvements in user satisfaction.
🔗 Use speed test tools for guidance, not gospel. Focus on user happiness, not just numbers.
📢Join the discussion in my community: https://askcharlyleetham.locals.com
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Ever found your images or PDFs showing up on someone else’s site — but still hosted on yours? That’s hotlinking, and it could be quietly draining your bandwidth, costing you money, and weakening your brand.
📌 In this episode, Charly explains:
✅ What hotlinking is and why it's considered bandwidth theft
✅ The difference between innocent hotlinking and malicious abuse
✅ Real costs and risks: server load, copyright issues, broken images, and SEO
✅ Practical ways to stop hotlinking using server rules or CDNs
✅ Why reaching out to small bloggers might work better than fighting them
🛡️ Whether you’re running a blog or a big e-commerce site, Charly recommends blocking hotlinking by default — before it becomes a problem.
🔗 Want help setting up server rules to protect your content? Reach out or ask your IT team.
📢Join the discussion in my community: https://askcharlyleetham.locals.com
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Are cookie banners just annoying popups or a legal necessity? In this episode, Charly breaks down what cookie consent really means for Australian businesses, and why even local websites are starting to display those GDPR-style notices.
📌 Inside this episode:
✅ The difference between essential and non-essential cookies
✅ Why GDPR impacts websites globally — even in Australia
✅ What Australian law actually requires for cookie tracking
✅ Two clear choices Aussie businesses have when it comes to EU visitors
✅ How cookie banners can build trust, not just tick a box
🛡️ Charly explains how the Privacy Act 1988 and the Australian Privacy Principles apply, and what you must include in your privacy policy.
🔗 Want to avoid legal headaches and show visitors you care? Consider adding a cookie banner — even if you're not legally required to.
📢Join the discussion in my community: https://askcharlyleetham.locals.com
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