We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.
We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
Ever felt burned by a “new customer” deal that leaves loyal users behind? In this episode, Charly unpacks her reaction to a Xero ad offering deep discounts and gift cards to newcomers — while long-time users continue paying full price.
📌 Inside this episode:
✅ Why loyalty pricing matters to small businesses
✅ The risk of alienating long-term customers
✅ Real talk on rising SaaS costs vs. value received
✅ A reminder to treat your own clients with care — they notice
🛡️ Charly shares her pricing philosophy: steady rates for loyal customers unless forced by external costs — a strategy that keeps trust high and churn low.
How do you feel about paying full price while others get sign-up perks? Join the discussion and rethink how you nurture your client relationships.
📢 Join the discussion in my community: https://askcharlyleetham.locals.com
Follow us:
Locals: https://askcharlyleetham.locals.com
Rumble: https://rumble.com/askcharlyleetham
Odyssey: https://odysee.com/@askcharlyleetham:4
YouTube: https://youtube.com/askcharlyleetham
Facebook: https://www.facebook.com/askcharlyleetham
Twitter: https://twitter.com/yourbizmgr
Instagram: https://instagram.com/ask_charly_leetham
LinkedIn: www.linkedin.com/in/charlyleetham
LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/
Spotify: https://askcharlyleetham.com/likes/rise-and-shine
Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721
iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/
Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager
https://rumble.com/v6y339e-are-you-paying-more-just-to-fund-new-customers-2025593.html
Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
Ever found your images or PDFs showing up on someone else’s site — but still hosted on yours? That’s hotlinking, and it could be quietly draining your bandwidth, costing you money, and weakening your brand.
📌 In this episode, Charly explains:
✅ What hotlinking is and why it's considered bandwidth theft
✅ The difference between innocent hotlinking and malicious abuse
✅ Real costs and risks: server load, copyright issues, broken images, and SEO
✅ Practical ways to stop hotlinking using server rules or CDNs
✅ Why reaching out to small bloggers might work better than fighting them
🛡️ Whether you’re running a blog or a big e-commerce site, Charly recommends blocking hotlinking by default — before it becomes a problem.
🔗 Want help setting up server rules to protect your content? Reach out or ask your IT team.
📢Join the discussion in my community: https://askcharlyleetham.locals.com
Follow us:
Locals:
https://askcharlyleetham.locals.com
Rumble:
...
Are cookie banners just annoying popups or a legal necessity? In this episode, Charly breaks down what cookie consent really means for Australian businesses, and why even local websites are starting to display those GDPR-style notices.
📌 Inside this episode:
✅ The difference between essential and non-essential cookies
✅ Why GDPR impacts websites globally — even in Australia
✅ What Australian law actually requires for cookie tracking
✅ Two clear choices Aussie businesses have when it comes to EU visitors
✅ How cookie banners can build trust, not just tick a box
🛡️ Charly explains how the Privacy Act 1988 and the Australian Privacy Principles apply, and what you must include in your privacy policy.
🔗 Want to avoid legal headaches and show visitors you care? Consider adding a cookie banner — even if you're not legally required to.
📢Join the discussion in my community: https://askcharlyleetham.locals.com
Follow us:
Locals:
https://askcharlyleetham.locals.com
Rumble:
...
Looking for a way to cut Zoom out of your business toolkit without losing functionality? In this quick episode, Charly explores free and low-cost alternatives for video meetings that won’t compromise your workflow.
📌 In this episode, you’ll learn:
✅ Why Google Meet is a solid option with any Gmail or Workspace account
✅ How Microsoft Teams works as a free replacement for Skype
✅ What Zoho Meeting offers at the free tier (and why it’s Charly’s go-to)
✅ The differences between personal and business-level features in each platform
✅ Questions to ask yourself before ditching Zoom
🔗 Explore Zoho Meeting:
https://askcharlyleetham.com/likes/zohomeeting
(Charly receives a commission for purchases made from this link)
📢Join the discussion in my community: https://askcharlyleetham.locals.com
Follow us:
Locals:
https://askcharlyleetham.locals.com
Rumble:
https://rumble.com/askcharlyleetham
Odyssey:
https://odysee.com/@askcharlyleetham:4
YouTube:
...
