Ask Charly Leetham
Science & Tech • Business
Our goal is to assist small to medium business owners use the power of the Internet as an avenue to market their organisations in an appropriate and cost-effective manner.

We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.

We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
Interested? Want to learn more about the community?
August 07, 2025
What Are Tracking Pixels and How Can They Improve Your Marketing ROI? (2025/574)

Ever wondered how websites know you’ve visited or why ads follow you around? In this deep-dive episode, Charly explains what tracking pixels are, how they power your analytics, and what to consider before installing them.

📌 You’ll discover:

✅ What a tracking pixel does and how it works with cookies

✅ Where and how to add pixels (Google, Facebook, LinkedIn, email tools)

✅ How pixels support remarketing, A/B testing, and campaign performance

🛡️ Key privacy laws (GDPR, CCPA) and how to stay compliant

🔗 Risks, myths, and why tracking isn’t always 100% reliable

🔗 Join the discussion in my community: https://askcharlyleetham.locals.com

Follow us:

Locals: https://askcharlyleetham.locals.com

Rumble: https://rumble.com/askcharlyleetham

Odyssey: https://odysee.com/@askcharlyleetham:4

YouTube: https://youtube.com/askcharlyleetham

Facebook: https://www.facebook.com/askcharlyleetham

Twitter: https://twitter.com/yourbizmgr

Instagram: https://instagram.com/ask_charly_leetham

LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

https://rumble.com/v6x7dpq-what-are-tracking-pixels-and-how-can-they-improve-your-marketing-roi-202557.html

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Interested? Want to learn more about the community?
What else you may like…
Videos
Posts
February 22, 2024
Remembering All The Things - Daily Dose Of Business Inspiration (2024/47)

Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?

00:05:41
February 21, 2024
Practice The Pause - Daily Dose Of Business Inspiration (2024/46)

It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.

00:03:54
February 20, 2024
Setting Boundaries Is Good For Business - Daily Dose Of Business Inspiration (2024/45)

Boundaries are important in life. Today we look at what that means in business.

00:04:34
September 21, 2025
Do You Really Need Google Analytics 4 or Is There a Simpler Way? (2025/610)

GA4 might be powerful, but is it too much for your small business?

In this episode, Charly breaks down the complexity of Google Analytics 4 (GA4), explores why many business owners are ditching it, and reveals simpler, more usable tools that might actually be a better fit for your goals.

📌 Here’s what you’ll learn:

✅ Why GA4 feels confusing for so many users

✅ The real shift from session tracking to event-based models

✅ When GA4 is actually worth the effort — and when it’s not

✅ Alternatives like Beehive (from WPMU DEV), Google Search Console, and SEMrush

✅ Why usability and clarity matter more than power

🔗 Try WPMU DEV (Beehive) here:
https://askcharlyleetham.com/likes/wpmudev
(Charly receives a commission for purchases made from this link)

🛡️ Smart tip: Use the analytics platform you’ll actually check and understand!

📢 Join the discussion in my community: https://askcharlyleetham.locals.com

Follow us:

Locals:
https://askcharlyleetham.locals.com

Rumble:
...

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September 19, 2025
Are QR Codes Still Safe for Your Business in 2025? (2025/609)

QR codes are everywhere — from menus to payments to marketing campaigns — but are they still safe?

In this episode, Charly explores the surprising security risks tied to QR code usage and shares smart ways businesses can protect their brand and their customers.

📌 You’ll discover:

✅ The real reason QR codes exploded in use (hint: not just the pandemic)

✅ How fake QR codes (quishing) trick customers into giving up personal data

✅ Steps to prevent sticker tampering and spoofed redirects

✅ How to brand and secure your QR codes effectively

✅ Why HTTPS links and regular audits are essential

🔗 Use Canva or other design tools to brand your QR codes for security and trust.

🛡️ Tip for users: Check the URL before clicking — don’t scan blindly!

📢 Join the discussion in my community: https://askcharlyleetham.locals.com

Follow us:

Locals:
https://askcharlyleetham.locals.com

Rumble:
https://rumble.com/askcharlyleetham

Odyssey:
https://odysee.com/@askcharlyleetham:4

YouTube:
...

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September 19, 2025
Are QR Codes Still Safe for Your Business in 2025? (2025/609)

QR codes are everywhere — from menus to payments to marketing campaigns — but are they still safe?

In this episode, Charly explores the surprising security risks tied to QR code usage and shares smart ways businesses can protect their brand and their customers.

📌 You’ll discover:

✅ The real reason QR codes exploded in use (hint: not just the pandemic)

✅ How fake QR codes (quishing) trick customers into giving up personal data

✅ Steps to prevent sticker tampering and spoofed redirects

✅ How to brand and secure your QR codes effectively

✅ Why HTTPS links and regular audits are essential

🔗 Use Canva or other design tools to brand your QR codes for security and trust.

🛡️ Tip for users: Check the URL before clicking — don’t scan blindly!

📢 Join the discussion in my community: https://askcharlyleetham.locals.com

Follow us:

Locals:
https://askcharlyleetham.locals.com

Rumble:
https://rumble.com/askcharlyleetham

Odyssey:
https://odysee.com/@askcharlyleetham:4

YouTube:
...

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