Avoid automation fails: Build trust, test thoroughly, and stay personal and win BIG.
Are your AI systems helping or hurting your customer relationships?
In this interview, Charly speaks to Abi Gatling from Crisp Communication. They dive deep into the smart — and not-so-smart — ways to implement AI automation in your business. From mishaps that cost customer trust to powerful tips that keep communication human, this is a great conversation.
We explore the importance of transparency, why disclaimers matter, and how offering multiple communication options (yes, some people still love phone calls!) can make all the difference. You'll hear real-life examples, including one automation fail you’ll want to avoid.
We also share the BIG wins you can achieve when you get your automation right.
Connect with Abi
Website: https://crispcomms.co
Uncovered podcast: https://crispcomms.co/creativity-uncovered
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Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
Business systems are complex and when something goes wrong, trying to work out what it is and how to fix can be an exercise in futility. It becomes even more frustrating when there are multiple providers involved and each say their system is working correctly.
Todays episode discusses that and asks four questions:
✅ Why is it so difficult to identify where the problem sits?
➡️ What do you need to do?
⚡ How can you get out of the cycle?
⭐ What can the business do while the underlying problem is being resolved?
Have you got a technology problem that still exists because nobody can tell you where it sits?
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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Revolut handed approximately 680 customers’ personal information to a bad actor after receiving requests from a compromised Italian government account that appeared lawful.
It appears the company wasn’t hacked, and the emails passed the checks designed to confirm where they came from. Today's episode discusses:
✅ Why Revolut handed the information over
➡️ The legal and regulatory environment that set the incident up
⚡ What it means for the security and privacy of information businesses are required to collect
⭐ What small businesses need to take from it
There are lessons here for businesses, particularly those now covered by expanded Australian anti-money laundering requirements.
If your business collects sensitive customer information, find out what this incident means for you.
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
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...
WordPress website holds about them, do you know what to do?
WordPress has built-in privacy tools for handling these requests, including confirming who's making the request before you hand over or erase their information. In this walkthrough, you'll see the process from both sides:
✅ What the person requesting their data sees
➡️ How WordPress confirms the request before you action it
⚡ What information WordPress includes in the personal data export
⭐ What happens to their information after the erasure is completed
Privacy administration might be tedious, but knowing how to handle a request properly is worthwhile for a business owner.
Follow the process from the initial request through to the final erasure, and see exactly what WordPress does along the way.
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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