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Want better results from your email marketing? It all starts with how you import your contacts. In this episode, Charly breaks down exactly how to import contacts into Zoho Campaigns the right way — so you avoid messy data, bad segmentation, and unnecessary unsubscribes.
📌 You'll learn:
✅ What a “list” means in Zoho Campaigns (and how it relates to Contacts)
✅ How to prepare your contact file for importing
✅ Best practices for tagging, segmenting, and organizing your contacts
✅ The importance of consent and compliance when uploading email lists
✅ Why getting your segmentation right from Day 1 leads to higher conversions
Don’t risk a cluttered database or poor deliverability. Set your email marketing up for long-term success.
🔗 Try Zoho Campaigns: https://askcharlyleetham.com/likes/zohocampaigns
(Charly receives a commission for purchases made from this link)
📢 Join the discussion in my community: https://askcharlyleetham.locals.com
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Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
A small hardware store facing a new Bunnings across the road went on to have the biggest two years of its owner’s career. It didn't try to win by lowering its prices, the owner changed the game.
Direct response marketer John Dwyer joins Charly to share practical campaigns that helped smaller businesses attract leads and compete without discounting:
✅ A value-added incentive gave customers a reason to choose the local hardware store over Bunnings
➡️ A Facebook contest generated 917 leads for a water filtration business in its first week
⚡ A restaurant built a database of 90,000 people and used it to fill otherwise empty tables
⭐ Matching the offer to the right audience helped turn promotions into genuine sales opportunities
There are plenty of ideas here for business owners who need to stand out without becoming the cheapest option.
What could your business offer that would take the customer’s attention away from price?
Main website - https://theinstituteofwow.com
Vacations Incentive - ...
You’ve fixed an image on your website, shared the page again, and Facebook is still showing the old one. The Facebook Sharing Debugger can help you find out what Facebook sees when it reads your page.
Charly walks through a real page to show you:
✅ Why changing an image on your website may leave the Facebook preview unchanged.
➡️ What the debugger can reveal about the page you're trying to share.
⚡ How to check the preview Facebook will use before you share the link again.
If you share pages from your business website, it’s useful to know where to look when the preview doesn’t match what’s on the page.
Has Facebook ever kept showing an old image after you’d changed it?
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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A system can handle routine work every day and still leave your business struggling when something goes wrong.
A duplicate payment, an unusual refund or a failed connection between systems can interrupt the usual process. That’s when you find out how much your technology can help your team recover:
✅ Why routine success can give you a false sense of reliability.
➡️ What staff need to know before they can finish interrupted work.
⚡ Why a single exception may take longer to fix than the original transaction.
⭐ Why rare problems can become a regular cost as the business grows.
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
Follow us:
Locals: https://askcharlyleetham.locals.com
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