We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.
We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
If you’re building an email list, you’ve probably seen the terms single opt-in and double opt-in — but which one should you choose, and why does it even matter?
In this episode, Charly breaks down the key differences between single and double opt-in, and how each impacts your compliance, deliverability, and lead quality.
✅ You’ll learn:
- The legal implications under spam legislation like the Spam Act
- Why double opt-in helps you maintain a cleaner, more engaged list
- How single opt-in can increase list size — but at what cost?
- How to choose based on the “heat” of your leads and your marketing goals
- Tips for reducing friction in the signup process while staying compliant
Don’t just guess. Understanding opt-in methods can protect your reputation and improve your email results.
Join the discussion in my community: https://askcharlyleetham.locals.com
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Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721
iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/
Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager
https://rumble.com/v6upn3v-double-or-single-opt-in-what-does-it-all-mean-2025522.html
Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
Is that “WAF” checkbox on your hosting plan worth paying for? In this episode, Charly demystifies Web Application Firewalls (WAFs) — what they do, how they work, and whether your business actually needs one.
📌 You’ll learn:
✅ The difference between regular firewalls and WAFs
✅ How WAFs protect your site from login attacks, form abuse, and malicious requests
✅ The pros and cons of software, appliance, and cloud-based WAFs
✅ Why plugins alone may not be enough to secure your website
✅ When a WAF is a smart investment — and when it might be overkill
🔗 Try Cloudflare's free WAF here:
https://www.cloudflare.com/plans/
(Charly receives a commission for purchases made from this link)
📢 Join the discussion in my community: https://askcharlyleetham.locals.com
Follow us:
Locals: https://askcharlyleetham.locals.com
Rumble: https://rumble.com/askcharlyleetham
Odyssey: https://odysee.com/@askcharlyleetham:4
YouTube: https://youtube.com/askcharlyleetham
Facebook: ...
Come and join me in playing the Gratitude Game.
Share in the comments below, one thing EACH DAY, that you're grateful for.
It can be as simple as "I'm grateful for being able to move my body" or "I'm grateful to have food to eat".
The idea is to remind ourselves, that no matter how difficult business (or life) gets, we have something to look forward to. I'll start
I'm grateful to have people around me who support me.
Email marketing platforms are slashing or removing free plans — and it’s not just “greed.” In this episode, Charly breaks down the real reasons behind the shift and offers practical alternatives for small businesses, side hustlers, and local clubs who still need to build and maintain a list.
📌 In this episode, you'll learn:
✅ Why free tiers are vanishing across major email platforms
✅ The economic and technical reasons driving this change
✅ How regulation and spam filtering standards play a role
✅ Low-cost alternatives like list-holding, form tools, and pay-as-you-go credits
✅ Strategies for rare senders who don’t want monthly fees
🔗 Explore email alternatives like Amazon SES or Mailgun for credit-based sending
(Charly receives a commission for purchases made from this link)
📢 Join the discussion in my community: https://askcharlyleetham.locals.com
Follow us:
Locals: https://askcharlyleetham.locals.com
Rumble: https://rumble.com/askcharlyleetham
Odyssey: ...
