We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.
We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
Are your Mailchimp emails landing in the spam folder instead of inboxes? You’re not alone—and it’s often not Mailchimp’s fault. Deliverability is a complex game, but the good news? There are steps you can take to fix it.
📌 In this episode, Charly covers:
✅ The real reasons Mailchimp emails go to spam
✅ Why email authentication matters (SPF, DKIM, and DMARC)
✅ How to set up domain authentication in Mailchimp
💡 Whether you’re sending newsletters, marketing emails, or transactional messages—this episode is a must-listen to make sure your subscribers actually see your content.
📢 Join the discussion in my community: https://askcharlyleetham.locals.com
📲 Follow us for more business and tech insights:
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Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
Free email accounts sound great when you're starting a business on a tight budget — but are they really free?
In this episode, Charly dives deep into the hidden costs of using free Gmail, Outlook, or similar accounts for your business. From credibility issues to marketing limitations and serious security risks, you’ll discover why that "free" email might be the most expensive choice you can make.
📌 Charly breaks down:
✅ Why using @gmail.com can make you look unprofessional
✅ The hidden costs: lost emails, lack of support, and spam vulnerability
✅ Why free accounts don’t work with email marketing platforms
✅ What you gain with paid email: branding, security, control, and support
🔗 Tip: Start small with lower-cost business email options — and scale as needed.
🛡️ Bottom line? Your email is often your first impression. Make it count.
📢 Join the discussion in my community: https://askcharlyleetham.locals.com
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https://askcharlyleetham.locals.com
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Backups are your insurance policy — but how long should you actually keep them?
In this episode, Charly breaks down the essential strategies for website backup retention. Whether you're running a small blog or a complex e-commerce site, understanding what to keep, how long to keep it, and where to store it can make the difference between quick recovery and total disaster.
📌 You’ll learn:
✅ Why backups matter — from cyberattacks to human error
✅ The key retention strategies: daily, weekly, monthly, and yearly
✅ How to balance storage costs with business risk
✅ Why off-site and cloud backups aren’t enough on their own
✅ The importance of testing your backups regularly
🛡️ Don't wait for a disaster to find out your backups failed. Use this guide to build a smarter, more resilient website recovery plan.
📢 Join the discussion in my community: https://askcharlyleetham.locals.com
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GA4 might be powerful, but is it too much for your small business?
In this episode, Charly breaks down the complexity of Google Analytics 4 (GA4), explores why many business owners are ditching it, and reveals simpler, more usable tools that might actually be a better fit for your goals.
📌 Here’s what you’ll learn:
✅ Why GA4 feels confusing for so many users
✅ The real shift from session tracking to event-based models
✅ When GA4 is actually worth the effort — and when it’s not
✅ Alternatives like Beehive (from WPMU DEV), Google Search Console, and SEMrush
✅ Why usability and clarity matter more than power
🔗 Try WPMU DEV (Beehive) here:
https://askcharlyleetham.com/likes/wpmudev
(Charly receives a commission for purchases made from this link)
🛡️ Smart tip: Use the analytics platform you’ll actually check and understand!
📢 Join the discussion in my community: https://askcharlyleetham.locals.com
Follow us:
Locals:
https://askcharlyleetham.locals.com
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