Ask Charly Leetham
Science & Tech • Business
Our goal is to assist small to medium business owners use the power of the Internet as an avenue to market their organisations in an appropriate and cost-effective manner.

We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.

We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
Interested? Want to learn more about the community?
How Do I Enable 2 Step Verification on My Google Account? (2025/485)

Want to keep your Google account safe from hackers? Turning on 2-Step Verification (also known as 2FA) is one of the best ways to lock it down—fast.

📌 In this episode, Charly walks you through:

✅ The step-by-step process to set up 2-Step Verification on your Google account using your computer

✅ What 2FA actually does and why it matters

✅ How to choose and use a trusted authenticator app

✅ Why we recommend Zoho OneAuth, Microsoft Authenticator, or Google Authenticator

✅ Important tips to make sure you’re protected without getting locked out

🛡️ Security threats aren’t going away. If your Google account is connected to your business or personal life, this episode is a must.

📢 Join the discussion in my community: https://askcharlyleetham.locals.com

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What else you may like…
Videos
Posts
February 22, 2024
Remembering All The Things - Daily Dose Of Business Inspiration (2024/47)

Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?

00:05:41
February 21, 2024
Practice The Pause - Daily Dose Of Business Inspiration (2024/46)

It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.

00:03:54
February 20, 2024
Setting Boundaries Is Good For Business - Daily Dose Of Business Inspiration (2024/45)

Boundaries are important in life. Today we look at what that means in business.

00:04:34
Are Free Business Email Accounts Costing You More Than You Think? (2025/612)

Free email accounts sound great when you're starting a business on a tight budget — but are they really free?

In this episode, Charly dives deep into the hidden costs of using free Gmail, Outlook, or similar accounts for your business. From credibility issues to marketing limitations and serious security risks, you’ll discover why that "free" email might be the most expensive choice you can make.

📌 Charly breaks down:

✅ Why using @gmail.com can make you look unprofessional

✅ The hidden costs: lost emails, lack of support, and spam vulnerability

✅ Why free accounts don’t work with email marketing platforms

✅ What you gain with paid email: branding, security, control, and support

🔗 Tip: Start small with lower-cost business email options — and scale as needed.

🛡️ Bottom line? Your email is often your first impression. Make it count.

📢 Join the discussion in my community: https://askcharlyleetham.locals.com

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September 23, 2025
How Long Should You Really Keep Website Backups (And Why It Matters)? (2025/611)

Backups are your insurance policy — but how long should you actually keep them?

In this episode, Charly breaks down the essential strategies for website backup retention. Whether you're running a small blog or a complex e-commerce site, understanding what to keep, how long to keep it, and where to store it can make the difference between quick recovery and total disaster.

📌 You’ll learn:

✅ Why backups matter — from cyberattacks to human error

✅ The key retention strategies: daily, weekly, monthly, and yearly

✅ How to balance storage costs with business risk

✅ Why off-site and cloud backups aren’t enough on their own

✅ The importance of testing your backups regularly

🛡️ Don't wait for a disaster to find out your backups failed. Use this guide to build a smarter, more resilient website recovery plan.

📢 Join the discussion in my community: https://askcharlyleetham.locals.com

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September 21, 2025
Do You Really Need Google Analytics 4 or Is There a Simpler Way? (2025/610)

GA4 might be powerful, but is it too much for your small business?

In this episode, Charly breaks down the complexity of Google Analytics 4 (GA4), explores why many business owners are ditching it, and reveals simpler, more usable tools that might actually be a better fit for your goals.

📌 Here’s what you’ll learn:

✅ Why GA4 feels confusing for so many users

✅ The real shift from session tracking to event-based models

✅ When GA4 is actually worth the effort — and when it’s not

✅ Alternatives like Beehive (from WPMU DEV), Google Search Console, and SEMrush

✅ Why usability and clarity matter more than power

🔗 Try WPMU DEV (Beehive) here:
https://askcharlyleetham.com/likes/wpmudev
(Charly receives a commission for purchases made from this link)

🛡️ Smart tip: Use the analytics platform you’ll actually check and understand!

📢 Join the discussion in my community: https://askcharlyleetham.locals.com

Follow us:

Locals:
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