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🏅🔒 Are cybersecurity certifications worth it for your business?
In this episode, Charly breaks down essential certifications like ISO 27001, SOC 2, and PCI DSS, explaining their focus, applicability, and purpose. Learn how these certifications can help manage security risks, build trust with customers, and protect sensitive data, including credit card transactions.
Discover actionable steps to evaluate the right certification for your industry, navigate the certification process, and leverage it to grow your business. Tune in to enhance your cybersecurity credibility and opportunities! 🚀
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Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
There’s more to protecting your WordPress website than keeping it updated. Your login habits can leave opportunities for an attacker, while your hosting provider’s security controls can limit how far an attack reaches.
A recently patched WordPress vulnerability called Click-To-Shell could allow access to the actual server. Understanding how it worked helps answer:
✅ Whether your login habits are leaving your site vulnerable
➡️ What a security plugin should provide you
⚡ What you might need to do after a security update
There are practical lessons for business owners in recognising unexpected activity and knowing what to ask your hosting provider.
How much do you know about the protection behind your website?
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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A small hardware store facing a new Bunnings across the road went on to have the biggest two years of its owner’s career. It didn't try to win by lowering its prices, the owner changed the game.
Direct response marketer John Dwyer joins Charly to share practical campaigns that helped smaller businesses attract leads and compete without discounting:
✅ A value-added incentive gave customers a reason to choose the local hardware store over Bunnings
➡️ A Facebook contest generated 917 leads for a water filtration business in its first week
⚡ A restaurant built a database of 90,000 people and used it to fill otherwise empty tables
⭐ Matching the offer to the right audience helped turn promotions into genuine sales opportunities
There are plenty of ideas here for business owners who need to stand out without becoming the cheapest option.
What could your business offer that would take the customer’s attention away from price?
Main website - https://theinstituteofwow.com
Vacations Incentive - ...
You’ve fixed an image on your website, shared the page again, and Facebook is still showing the old one. The Facebook Sharing Debugger can help you find out what Facebook sees when it reads your page.
Charly walks through a real page to show you:
✅ Why changing an image on your website may leave the Facebook preview unchanged.
➡️ What the debugger can reveal about the page you're trying to share.
⚡ How to check the preview Facebook will use before you share the link again.
If you share pages from your business website, it’s useful to know where to look when the preview doesn’t match what’s on the page.
Has Facebook ever kept showing an old image after you’d changed it?
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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