We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.
We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
šš”ļø Are your security measures truly effective?
In this episode, Charly explores the importance of security audits in systematically evaluating your businessās defenses. Learn about different types of auditsācompliance, technical, and operationalāand discover how to act on audit findings to strengthen your security posture.
Audit Tools to investigate
Compliance Audits
Nessus - Offers both free and paid versions for vulnerability scanning across Windows, macOS, and Linux systems. It provides detailed auditing reports.
OpenVAS - An open-source vulnerability scanner with regular plugin updates, ideal for small businesses looking for an economic solution.
Qualys - Known for its cloud-based vulnerability management solution, which can be scalable for small businesses with its VMDR (Vulnerability Management, Detection and Response) feature.
Network Monitoring and Auditing
ManageEngine ADAudit Plus - Provides real-time Active Directory monitoring and auditing, helping to track user activity and changes to enhance security and ensure compliance.
SolarWinds Network Configuration Manager - Allows for the standardization and backup of network device configurations, which is crucial for maintaining network integrity.
Compliance and Risk Management
Vanta - A compliance management platform that automates compliance tasks, including security audits, which can be particularly useful for small businesses aiming to meet regulatory standards like SOC 2.
Sprinto - Focuses on compliance-driven testing with automation, suitable for businesses needing to quickly achieve compliance before audits. š
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Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
If your web developer needs access to your Google Search Console, don't give them your Google account login. Best practice is to give them access to Google Search Console using their Google account.
Charly walks through the settings so you can:
ā
Add a team member using their own Google account.
ā”ļø Choose the permissions they need without handing over ownership.
ā” Change or remove access if their role changes or they leave.
If youāve given someone access before, would you know where to check what they can still see?
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(1 per person only)
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AI search is changing how people find your business, and keeping up can feel a lot like the early days of SEO. The advice keeps changing, measuring results is still a challenge, and youāre left deciding where to spend your time and marketing budget.
Nicole Baker has spent more than 30 years helping businesses adapt to changes in how people find and choose them. She joins Charly to discuss the Wild West of AI search and some questions worth asking:
ā
Do good SEO practices still matter?
ā”ļø Are reviews and mentions really that important?
ā” Whatās the Reddit effect?
ā How can businesses take advantage now?
Listen in, then share your experience in the comments: are you using AI search to find businesses, and how do you decide which recommendations to trust?
Connect with Nicole
Website: bakerstrategylab.com
LinkedIn: @nicolebakerpdx
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Your business automations keep things moving without needing your attention every day. If one stops while you're away, could someone else pick up where you left off?
Getting ready for the Christmas break includes thinking about those background processes. In today's Mindset Monday, Charly considers a few things that can be overlooked while everything is working.
ā
Knowing who "owns" the automation matters
ā”ļø Why removing a user may stop automations
ā” Why documentation matters
ā Practical steps to take now
There's plenty here to consider before taking time away from your business, with a starting point that doesn't require documenting everything before Christmas.
Which automation would cause you the most trouble if it stopped working? Join Charly to think through what someone would need to help.
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(1 per person only)
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