Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?

It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.

Boundaries are important in life. Today we look at what that means in business.

AI search is changing how people find your business, and keeping up can feel a lot like the early days of SEO. The advice keeps changing, measuring results is still a challenge, and you’re left deciding where to spend your time and marketing budget.

Nicole Baker has spent more than 30 years helping businesses adapt to changes in how people find and choose them. She joins Charly to discuss the Wild West of AI search and some questions worth asking:

✅ Do good SEO practices still matter?
➡️ Are reviews and mentions really that important?
⚡ What’s the Reddit effect?
⭐ How can businesses take advantage now?

Listen in, then share your experience in the comments: are you using AI search to find businesses, and how do you decide which recommendations to trust?

Connect with Nicole
Website: bakerstrategylab.com
LinkedIn: @nicolebakerpdx
Instagram: @bakerstrategylab
Facebook: @bakerstrategylab
YouTube: @bakerstrategylab
TikTok: @bakerstrategylab

Book a Free 30 minute Breakthrough Session: ...

Your business automations keep things moving without needing your attention every day. If one stops while you're away, could someone else pick up where you left off?

Getting ready for the Christmas break includes thinking about those background processes. In today's Mindset Monday, Charly considers a few things that can be overlooked while everything is working.

✅ Knowing who "owns" the automation matters
➡️ Why removing a user may stop automations
⚡ Why documentation matters
⭐ Practical steps to take now

There's plenty here to consider before taking time away from your business, with a starting point that doesn't require documenting everything before Christmas.

Which automation would cause you the most trouble if it stopped working? Join Charly to think through what someone would need to help.

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)

Follow us:
Locals: https://askcharlyleetham.locals.com
Rumble: ...

If you’re bringing in extra help over Christmas or changing how work gets done while people are away, what happens to the information your business handles? An arrangement that keeps work moving can potentially expose customer details and confidential business information to unauthorised people.

✅ What access and data are you handing over along with the work when someone steps in for Christmas?
➡️ Why does an email forward matter?
⚡ What does your automation keep after it’s finished its job?
⭐ What should you do when you return from a break?

If you’re making arrangements for the break, join Charly for Firewall Friday. What precautions are you taking with your automations over Christmas?

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)

Follow us:
Locals: https://askcharlyleetham.locals.com
Rumble: https://rumble.com/askcharlyleetham
Odyssey: https://odysee.com/@askcharlyleetham:4
YouTube: https://youtube.com/askcharlyleetham
...