We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.
We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
🌟 Unlock the true power of your email marketing with segmentation!
In this episode, Charly Leetham dives deep into how segmenting your audience can skyrocket your engagement rates and conversions.
🌟 Learn how to target specific groups based on behaviors, demographics, and preferences to send more relevant, personalized emails that get results. Discover the magic of improving relevance, reducing unsubscribe rates, and increasing sales by delivering content that resonates.
🌟 Test new strategies and watch your email campaigns perform better than ever before!
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Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
An expired SSL certificate isn't just a tech oversight — it can tank your traffic, stop your sales, and trigger total chaos in your email, CRMs, and customer trust.
In this episode, Charly breaks down exactly what happens when your SSL certificate runs out, why it often gets missed, and what steps you must take to avoid disaster.
📌 Here’s what you’ll learn:
✅ What browsers, users, and search engines do when your SSL expires
✅ Why auto-renew doesn't always work — and what to do about it
✅ How an expired certificate affects email, payment gateways, and APIs
✅ Simple tools (like Let’s Encrypt and Cloudflare) to keep certificates current
🔗 Check out our hosting:
https://askcharlyleetham.com/hosting-services
(Charly receives a commission for purchases made from this link)
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Come and join me in playing the Gratitude Game.
Share in the comments below, one thing EACH DAY, that you're grateful for.
It can be as simple as "I'm grateful for being able to move my body" or "I'm grateful to have food to eat".
The idea is to remind ourselves, that no matter how difficult business (or life) gets, we have something to look forward to. I'll start
I'm grateful to have people around me who support me.
If you're using AI to write your blog posts, product descriptions, or web copy — are you still the legal owner of that content?
In this episode, Charly breaks down the murky (and evolving) world of AI content ownership. Just because the words came from your prompt doesn't mean the law sees them as yours. Learn how to protect your brand, stay compliant, and avoid accidental public domain content.
📌 Inside this episode:
✅ Why AI-generated content may not be protected under copyright laws
✅ How platform terms (like ChatGPT vs others) affect content ownership
✅ What makes human input the key to owning your AI-assisted work
✅ The risks of copycat content, reuse in training, and regulatory issues
🔗 Check your AI platform's rights policy here:
https://askcharlyleetham.com/likes/aipolicies
(Charly receives a commission for purchases made from this link)
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