🌟 Struggling with emails landing in the spam folder?
In this episode, Charly Leetham reveals actionable tips to boost your email deliverability and ensure your campaigns hit the inbox!
🌟 From avoiding common spam triggers like “Buy Now” to using double opt-ins for better list hygiene, learn how to keep your emails out of the spam folder. Discover the power of personalizing emails, maintaining list cleanliness, and authenticating your domain with SPF, DKIM, and DMARC. Safeguard your sender reputation and get your emails in front of your audience!
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Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
Your website can be secure, fully updated and working exactly as expected, while code from a trusted supplier puts your visitors at risk.
That’s what happened when an exposed API key allowed Brevo, the service behind marketing forms, website tracking and customer chat on more than 100,000 websites, to be compromised. Visitors loaded the attackers’ code directly into their browsers, and anyone logged into WordPress as an administrator faced an additional risk.
Charly discusses the compromise and what business owners should consider
✅ What do you do need to think about when a compromise occurs?
➡️ What you need to do if a supplier causes a compromise on your site?
⚡ Can you keep your website safe?
If your website uses externally provided apps, forms, chat, tracking or plugins, you’re trusting more than your own website security.
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Do you use your AI Chat as a glorified search engine? Many of us do because it's an effective way to collate data and analyse it. What happens when you ask for information, your AI "interprets" the request differently and presents you with a confident answer?
That's what Charly discusses in todays episode.
✅ A confident answer can still be answering the wrong question
➡️ The shortlist may have been narrowed before you ever see it
⚡ Checking what the AI searched for can be as important as checking its answer
When you ask AI to search the web, how certain are you that it’s searching for what you asked? The answer may look convincing, yet the search behind it can take your request somewhere you never intended.
There's an interesting lesson here for Business Owners.
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Business systems are complex and when something goes wrong, trying to work out what it is and how to fix can be an exercise in futility. It becomes even more frustrating when there are multiple providers involved and each say their system is working correctly.
Todays episode discusses that and asks four questions:
✅ Why is it so difficult to identify where the problem sits?
➡️ What do you need to do?
⚡ How can you get out of the cycle?
⭐ What can the business do while the underlying problem is being resolved?
Have you got a technology problem that still exists because nobody can tell you where it sits?
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