Charly sits down with Michael Tucker, a virtual events expert, to explore how small businesses can leverage virtual events to boost their sales and build deeper connections with their audience.
Michael shares his journey from a business major to a successful virtual events strategist, and provides actionable tips on creating impactful virtual events that truly add value.
We discuss the importance of understanding your audience's needs, crafting engaging content, and setting realistic expectations for your events. Michael also highlights the potential of partnering with other businesses to expand your reach and the benefits of automating your events to maximize efficiency.
Whether you're a seasoned business owner or just starting out, this episode is packed with practical advice to help you harness the power of virtual events for your business.
Connect with Michael at:
Web: https://thefunnelpros.com
LinkedIn: https://www.linkedin.com/in/theofficialmichaeltucker
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Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
Do you use your AI Chat as a glorified search engine? Many of us do because it's an effective way to collate data and analyse it. What happens when you ask for information, your AI "interprets" the request differently and presents you with a confident answer?
That's what Charly discusses in todays episode.
✅ A confident answer can still be answering the wrong question
➡️ The shortlist may have been narrowed before you ever see it
⚡ Checking what the AI searched for can be as important as checking its answer
When you ask AI to search the web, how certain are you that it’s searching for what you asked? The answer may look convincing, yet the search behind it can take your request somewhere you never intended.
There's an interesting lesson here for Business Owners.
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Business systems are complex and when something goes wrong, trying to work out what it is and how to fix can be an exercise in futility. It becomes even more frustrating when there are multiple providers involved and each say their system is working correctly.
Todays episode discusses that and asks four questions:
✅ Why is it so difficult to identify where the problem sits?
➡️ What do you need to do?
⚡ How can you get out of the cycle?
⭐ What can the business do while the underlying problem is being resolved?
Have you got a technology problem that still exists because nobody can tell you where it sits?
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Revolut handed approximately 680 customers’ personal information to a bad actor after receiving requests from a compromised Italian government account that appeared lawful.
It appears the company wasn’t hacked, and the emails passed the checks designed to confirm where they came from. Today's episode discusses:
✅ Why Revolut handed the information over
➡️ The legal and regulatory environment that set the incident up
⚡ What it means for the security and privacy of information businesses are required to collect
⭐ What small businesses need to take from it
There are lessons here for businesses, particularly those now covered by expanded Australian anti-money laundering requirements.
If your business collects sensitive customer information, find out what this incident means for you.
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
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...