We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.
We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
Another jargony word toward - Authenticity.
What does it mean? Is it important?
Let's talk about the importance of authenticity and integrity in building a credible and successful business. Charly discusses what it means to be authentic in business, the benefits it brings, and practical strategies for maintaining authenticity.
Episode Highlights:
1. Understanding Authenticity in Business:
Define authenticity and its significance in business operations.
Explore how authenticity builds trust, credibility, and loyalty.
Discuss the role of authenticity in creating a unique business identity.
2. The Importance of Authenticity:
Learn how authenticity fosters trust and credibility with stakeholders.
Discover how authenticity differentiates businesses in competitive markets.
Understand the impact of authenticity on customer and employee loyalty.
3. Strategies for Maintaining Authenticity:
Define and articulate core values that align with the company’s mission.
Emphasize ...
Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
With the Australian under-16 social media ban now in effect, many users are concerned about losing access to their accounts and all the content stored within them. Whether you are worried about new regulations or simply want to protect your business data, knowing how to export your Facebook information is essential for every business owner.
In this episode, Charly covers:
✅ How to access Facebook's export settings through Account Center
📌 Step-by-step process for downloading your personal profile data
🛡️ Backing up your Facebook business page separately
📌 Choosing the right format (HTML vs JSON) and media quality settings
✅ Managing large download files and storage requirements
🔗 Why regular backups every few months protect your business
LINKS:
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Managing technology failures during the holiday season can be stressful for business owners trying to disconnect and spend time with family. When your website goes down on Christmas Day or a client cannot access critical systems, knowing how to prioritise and respond appropriately can save both your sanity and your business reputation. Understanding the difference between truly urgent issues and those that simply feel urgent is essential for maintaining healthy boundaries whilst still protecting your business interests.
In this episode, Charly covers:
✅ The four key questions to determine if a tech issue is genuinely urgent and important versus merely annoying
📌 How to distinguish between completely blocked clients and those who are simply inconvenienced
🔗 Creating an emergency contact list with critical access information before the holidays begin
🛡️ Security issues that require immediate attention regardless of the date
✅ Communicating effectively with clients when problems arise during your ...
Passkeys are being promoted as the future of secure authentication, with Apple, Google, and Microsoft pushing them as superior replacements for passwords. While passkeys do eliminate many security vulnerabilities like phishing and password reuse, they introduce new risks that are rarely discussed openly. Business owners need to understand that increased security comes with reduced control, vendor lock-in, and dangerous single points of failure. If your cloud account gets suspended, you could lose access to every system you've secured with passkeys, creating a catastrophic business continuity problem.
In this episode, Charly covers:
✅ What passkeys actually are and how they differ fundamentally from traditional passwords
📌 Why tech companies are aggressively pushing passkeys beyond just security concerns
🔗 The critical trade-off between security and control that nobody talks about
🛡️ How account suspension by Apple, Google, or Microsoft can lock you out of everything
✅ Why passkeys create dangerous ...
