We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.
We provide ongoing support and advice to assist businesses to
maintain and grow a crucial path to market and focus on growing your business
If you really want to get ahead on anything - do just a little bit more.
I talk about this today and how it works for me.
Love to know what you think.
Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
It's easy to react or respond quickly to messages and the like. It's better to do that mindfully. That's why I try to Practice The Pause.
When someone says “just automate it”, do you know what you’re agreeing to? Business automation can save you time, but there’s more to the decision than the work you’d like it to take off your hands.
Advancements in tech, including AI, has made the idea of connecting your tools and automating your workflows even more appealing. The benefits are worth considering, along with the work and decisions behind getting the result you want.
That word “just” leaves some questions unanswered:
✅ How much is involved in making an automation useful to your business?
➡️ What might you be committing to after the initial setup?
⚡ What happens if it works, but produces the wrong result?
⭐ Where does the technical work end and your business judgement come in?
You don’t need to build the integration yourself to have a say in what you’re paying for. Understanding the trade-offs gives you more to base your decision on than the promise of saving time.
Join Charly for today’s Mindset Monday as she puts ...
There’s more to protecting your WordPress website than keeping it updated. Your login habits can leave opportunities for an attacker, while your hosting provider’s security controls can limit how far an attack reaches.
A recently patched WordPress vulnerability called Click-To-Shell could allow access to the actual server. Understanding how it worked helps answer:
✅ Whether your login habits are leaving your site vulnerable
➡️ What a security plugin should provide you
⚡ What you might need to do after a security update
There are practical lessons for business owners in recognising unexpected activity and knowing what to ask your hosting provider.
How much do you know about the protection behind your website?
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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A small hardware store facing a new Bunnings across the road went on to have the biggest two years of its owner’s career. It didn't try to win by lowering its prices, the owner changed the game.
Direct response marketer John Dwyer joins Charly to share practical campaigns that helped smaller businesses attract leads and compete without discounting:
✅ A value-added incentive gave customers a reason to choose the local hardware store over Bunnings
➡️ A Facebook contest generated 917 leads for a water filtration business in its first week
⚡ A restaurant built a database of 90,000 people and used it to fill otherwise empty tables
⭐ Matching the offer to the right audience helped turn promotions into genuine sales opportunities
There are plenty of ideas here for business owners who need to stand out without becoming the cheapest option.
What could your business offer that would take the customer’s attention away from price?
Main website - https://theinstituteofwow.com
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